Danny Sullivan has posted a wee blurb on Andrew Goodman’s SEM 2.0 a mailing list used by Search Marketers to discuss related topics. I am a member of the mailing list and I have to admit that sharing opinions and thoughts on industry news and products with ‘colleagues’ is very helpful. It is […]
SEM 2.0 Keeping Search Marketers Talking Via Email
Published in April 26th, 2005
Posted by admin in I'm Feeling Lucky
25 Comments
Google Gives The Power Back To The People?
Published in April 25th, 2005
Posted by admin in I'm Feeling Lucky
Today Google announced significant enhancements to the Google AdWords program. Finally, the answer to some of my Google prayers?! Maybe not. In short, in a couple of weeks, site-targeting will be offered to Google AdWord users as an opt-in to the content target matching.
Using the same AdWords interface, an advertiser […]
BlowSearch Making Strides Preventing Click Fraud?
Published in April 21st, 2005
Posted by admin in I'm Feeling Lucky
How many times before I believe the boy that cried wolf. We came across BlowSearch at the Expo at the Search Engine Strategies Conference in New York and were very excited at the prospect of a new online advertising space. So, we promptly came back to Glasgow and implemented a test campaign with […]
Google’s Smart Keyword Evaluation Keyword Tool: Friend Or Foe
Published in April 18th, 2005
Posted by admin in I'm Feeling Lucky
There is a very interesting forum topic on Search Engine Watch this week entitled: How many imps does a keyword get to run before it is “disabled?”. As this is a topic associated very closely with my rocketing stress level, I could not help but post on it. As I am short on […]
Finance The Most Competitive Online Marketing Industry? There’s a Shocker….
Published in April 14th, 2005
Posted by admin in I'm Feeling Lucky
Wendy Davis of Online Media Daily has written an article outlining what industries are accounting for how much of the 97.1 billion online display ads served in March.
Here is a quick rundown:
Financial services 20%Web media 19%Retail 14%Telecoms 10%Travel […]
Get Free Web Hosting With Yahoo!……IF you live in the US?
Published in April 14th, 2005
Posted by admin in I'm Feeling Lucky
Kudos to Yahoo….at least someone is looking after the small businesses out there. With the rising costs of online advertising & the hardships of recruiting search engine marketers, small business owners could use a break……………….in the UK as well as the US. Maybe this is just a matter of time.
Read more from News.com….
Yahoo […]
Blog Controversy in Canada
Published in April 9th, 2005
Posted by admin in I'm Feeling Lucky
Although there has been an interesting occurance taking place in a Montreal courtroom which some believe could possibly take down Canada’s minority Liberal Government, what’s more important (to Nic ‘N’ Cher) is that blogging has unexpectedly stepped into the spotlight.
If any of you are familiar with Canadian politics then you will have heard of Adscam. […]
Bloggers Are Taking Over the World…First Stop, Oprah!
Published in April 8th, 2005
Posted by admin in I'm Feeling Lucky
Steve Rubel has taken the initiative here and contacted Oprah with an idea for the show that is close to all of our hearts……BLOGGING! Hey, if there can be a show focusing on Oprah’s favorite things then why not ours! Maybe we’ll all walk away with plasma TV’s and cashmere sweater sets.
Steve sites […]
Paid Search Prices Swell 9% in March
Published in April 7th, 2005
Posted by admin in I'm Feeling Lucky
Fathom Online reports that pay per click keyword prices are on the rise. The first two months of 2005 saw a refreshing lower cost per click average price compared to the steady incline reported from September through December of 2004. If these price swings are mostly due to seasonal ad spend changes and […]
Click Fraud - Class Action Agaisnt the Big PPC SE’s
Published in April 6th, 2005
Posted by admin in I'm Feeling Lucky
Well I am sure we were all waiting on this happening………
If this gets to court and an outcome is reached in favor of the advertiser then I wonder how this will effect us, there mere advertisers.
I am sure everyone who has an online PPC campaign will know they are being fraudulently clicked everyday, […]
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- We are internet marketers based in Scotland and Canada.
We are knee deep in SEM & SEO and enjoy commenting on new technologies and strategies which the search engines and other industry professionals continue producing, the ones we 'apparently' can't live without.
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