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Danny Sullivan has posted a wee blurb on Andrew Goodman’s SEM 2.0 a mailing list used by Search Marketers to discuss related topics. I am a member of the mailing list and I have to admit that sharing opinions and thoughts on industry news and products with ‘colleagues’ is very helpful. It is also an [...]
Today Google announced significant enhancements to the Google AdWords program. Finally, the answer to some of my Google prayers?! Maybe not. In short, in a couple of weeks, site-targeting will be offered to Google AdWord users as an opt-in to the content target matching. Using the same AdWords interface, an advertiser will now be able [...]
How many times before I believe the boy that cried wolf. We came across BlowSearch at the Expo at the Search Engine Strategies Conference in New York and were very excited at the prospect of a new online advertising space. So, we promptly came back to Glasgow and implemented a test campaign with $50 in [...]
There is a very interesting forum topic on Search Engine Watch this week entitled: How many imps does a keyword get to run before it is “disabled?”. As this is a topic associated very closely with my rocketing stress level, I could not help but post on it. As I am short on time at [...]
Wendy Davis of Online Media Daily has written an article outlining what industries are accounting for how much of the 97.1 billion online display ads served in March. Here is a quick rundown: Financial services 20%Web media 19%Retail 14%Telecoms 10%Travel 7%Health 3% These results are based on Nielsen NetRatings data……. Nic ‘N’ Cher love a [...]
Kudos to Yahoo….at least someone is looking after the small businesses out there. With the rising costs of online advertising & the hardships of recruiting search engine marketers, small business owners could use a break……………….in the UK as well as the US. Maybe this is just a matter of time. Read more from News.com…. Yahoo [...]