SEM 2.0 Keeping Search Marketers Talking Via Email
Danny Sullivan has posted a wee blurb on Andrew Goodman’s SEM 2.0 a mailing list used by Search Marketers to discuss related topics. I am a member of the mailing list and I have to admit that sharing opinions and thoughts on industry news and products with ‘colleagues’ is very helpful. It is also an [...]
Google Gives The Power Back To The People?
Today Google announced significant enhancements to the Google AdWords program. Finally, the answer to some of my Google prayers?! Maybe not. In short, in a couple of weeks, site-targeting will be offered to Google AdWord users as an opt-in to the content target matching. Using the same AdWords interface, an advertiser will now be able [...]
BlowSearch Making Strides Preventing Click Fraud?
How many times before I believe the boy that cried wolf. We came across BlowSearch at the Expo at the Search Engine Strategies Conference in New York and were very excited at the prospect of a new online advertising space. So, we promptly came back to Glasgow and implemented a test campaign with $50 in [...]
Google’s Smart Keyword Evaluation Keyword Tool: Friend Or Foe
There is a very interesting forum topic on Search Engine Watch this week entitled: How many imps does a keyword get to run before it is “disabled?”. As this is a topic associated very closely with my rocketing stress level, I could not help but post on it. As I am short on time at [...]
Finance The Most Competitive Online Marketing Industry? There’s a Shocker….
Wendy Davis of Online Media Daily has written an article outlining what industries are accounting for how much of the 97.1 billion online display ads served in March. Here is a quick rundown: Financial services 20%Web media 19%Retail 14%Telecoms 10%Travel 7%Health 3% These results are based on Nielsen NetRatings data……. Nic ‘N’ Cher love a [...]
Get Free Web Hosting With Yahoo!……IF you live in the US?
Kudos to Yahoo….at least someone is looking after the small businesses out there. With the rising costs of online advertising & the hardships of recruiting search engine marketers, small business owners could use a break……………….in the UK as well as the US. Maybe this is just a matter of time. Read more from News.com…. Yahoo [...]