Love Adwords Editor, But Love Cross Campaign Tools More!
That is what I get for spreading the love… Can’t I just have my cake and eat it to, for once!
Yeah, the adwords editor is good for a lot of things, but it’s far from perfect! For example, uploading/downloading large accounts, it’s time consuming. Especially when you want to make a bulk change across all your adgroups when you are already using the user interface. Three clicks and you are done. This is compared to logging into the editor, downloading your full account, making the changes (your equivalant 3 clicks), uploading the full account. Not to mention having to download the editor if you are not using your regular pc/laptop.
The Cross Campaign Tools should be left so Google Adwords remains a ‘full online service’.