As a Marketer, Do I Use Contextual Ads or Not?
The question of the year for us! We’ve had some incredibly volatile keywords using Content match. One week we are seeing a total of six clicks on a keyword jump to 506 in a day. Are these all relevent clicks? Google says yes. Nic’N'Cher are going with No Chance. Kevin Newcomb writes an interesting article on the subject which basically sees both side of the coin: sometimes it works and sometimes it doesn’t.
Nic’N'Cher have turned the content off………………..for now.