‘Failure’ Has Been Googlebombed……but who is the real failure?
If you search the term ‘failure’ on Google, at the top of the organic listings is the white house’s official biography of George W. Bush and second is Micheal Moore’s web site. Clearly, there has been a manipulation of the system here…..it’s called Googlebombing. This bias in results occurs when a number of webmasters use the phrases such as [failure] and [miserable failure] to describe and link to the targeted website, in this case President Bush’s website, thus pushing it to the top of searches for those phrases.
What is also interesting about these search results is that there is one paid search listing showing:
Why these results?
These results may seem politically
slanted. Here’s what happened.
This ad points to the Google blog explaining what Googlebombing is and declares that Google does not condone it. Well, then remove the listings! Simple right? No, Google is
“also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don’t affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission”
So, when you search ‘failure’ into Google, who is the real failure? According to Micheal Moore, it’s George W. Bush, according to Google its…..Google? If Googlebombing ‘pranksters’ began to target Google on the term ‘failure’ would their stance remain the same?