If you're new to Nic n Cher, please subscribe to our RSS feed. It will only take a second.

There you have it, Google has published it’s AdWords Philosophy. Much of what you would expect,

“It’s all about the users…..”

- the answer to all tough questions,

“Simple is good….”

ah yes, and what could be simpler,

“Adwords continues to evolve….”

right along with the users and advertisers? I think it is more like the tail wagging the dog on this one,

“Aim to provide more information - though they can’t share everything….”

That’s the kicker.

Hmmmm, now that Google Adwords has come up with a Philosophy, I think that NicnCher should as well….

Any suggestions…..

Oh, I can’t wait for our kicker!

• 20.10.08: Campbeltown Airport and the US Space Shuttle