Google AutoLink AKA: Grand Puppet Master……..
The new Google Toolbar has helped millions search the internet and their PC’s more effectively. Nothing could be better right? Wrong. Google has announced the addition of a new tool called Autolink. Ah, bigger and better, anything to improve the user’s experience. If there is one thing Google hammered into my brain at the SES in NY it was that they are always developing new technology to improve the searcher’s experience. They are always developing new technology to improve the searcher’s experience. They are always developing new technology………….. So very warm and fuzzy. But let’s get down to it. At what expense do the advertiser’s using adwords suffer in this quest for bedding the user. Surely not to the point that Google is filling in the blanks on our web pages with competitor’s links! Say it ain’t so Serpico.
Nic ‘n’ Cher think it is up to us the advertiser to voice our opinions………..someone at Google is going to listen right?
Steve Rubel writes a more in-depth article.