Google’s New Keyword Tool – One I Can’t Live Without?

Indeed! This keyword tool is very good! There are a couple of things I would like to see added, but on a whole it is an excellent source for keyword collecting. Up to now, I have mostly used Overture’s keyword suggestion tool, as it could show me exact numbers of searches done the month before, ie what is popular now, and although this new tool lacks this information, it makes up for it with other useful data and services:

Keyword list sorting. Sort the results of your keyword search by popularity, performance history within the AdWords system, cost and predicted ad position.
Easy keyword manipulation. Select a few keywords here and there, or add them all at once. Keywords already present in your Ad Group will be marked so that you do not have to worry about them. You can also download your keyword list as a .csv file.
Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Note: Site-related keyword searching is currently only available for English language users.)
More keyword results based on regularly updated statistics. Our advanced search engine technology allows us to provide you with the latest information on potential keywords for your campaigns.

A more lengthly explanation of these features can be found in the Google Help Centre

What I have found to be most useful about this tool is the popularity sorting. When I search a keyword, it lists for me relevant keywords that I am bidding on and also those that I am not bidding on, but it also tells me each keyword’s ‘Advertiser Popularity’ (how popular it is with other advertisers), as well as it’s ‘Search Volume’, (how popular it is with searchers). This tool makes it clear to me where I am missing out.

On the flip side however, it is also telling other advertisers the same information…..hmmmm, this is starting to sound very familiar. Ahhh yes Google’s now defunked Smart Evaluation Keyword Tool, that we all know I didn’t think was very smart at all. The parallel I am seeing with this new tool is that Google is shaping keyword lists, or more specifically, for me, diamonds (keywords with low advertiser interest) I have found success with, will be given to other advertisers. For example, a keyword (diamond) that I am bidding on, that I know is providing me with cheap clicks because not many other advertisers have discovered it yet, is being listed in this tool as having little advertiser popularity but a significant amount of searcher popularity. So what logical internet marketer wouldn’t add this term to their keyword lists?

Did this make sense or did it just come off with me sounding like ‘I had that keyword first, it’s mine!’…….hmmmm sounds about right.

Oh, I almost forgot the second issue I have with the tool. This is basically the same problem I had with the tool before: although it can tell me what keywords I am already bidding on, the keywords it is telling me I am not bidding on are most likely in another adgroup. For example, yes I am bidding on the term personal loan in my personal loan adgroup but I am also bidding on secured personal loan in a different adgroup even though Google’s Keyword Tool is telling me I am not bidding on it at all. This could become frustrating for users because most of us have numerous adgroups for related products. It would be great if Google could tell me if I was not bidding on a term within an entire campaign.

Regardless, I’m still going to work Google’s new Keyword Tool into the bag of tricks.


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