I Hope No One Reading This Blog Still Wants Cher Tickets!
Google Content Match not only shows ads based on the terms that an advertiser is bidding on but also on websites inwhich the content is judged to correspond with the intent of the advertisement. This judgment of the advertisment’s intent, is of course, done by computer and therefore it can be assumed that there will be errors. Unfortunately, in a day when most advertisers are on a strict pay per click budget, how do they judge when to draw the line and opt out? This leads to the question, why does Google not give it’s advertisers more tools to make an more educated decision? Really, the only choice that is on offer at present is to either opt in or opt out. What about the bidding? The tracking? What about the advertiser’s selling Cher concert tickets that occasionally have their ads showing on this blog? Yes, I would like to claim that I don’t sell Cher concert tickets on my blog, but according to Google, on occasion, my content suggests that I should be.
Nic ‘N’ Cher think they should include more search engine marketing and optimisation terms to this content in order to prevent the latter.
Neil Street from WebProNews shares his opinion below…..