New Yahoo Paid Listings System: Yea & Nay

So Y!SMS is planning to dramatically change it’s Direct Traffic Center, well overdue (how many hours does it take you to turn campaigns on and off?). However it appears that in doing so, they have taken it in my opinion, over the line and decided to re-vamp it’s entire PPC advertising program. There is an excellent overview of what the proposed changes are on Search Engine Watch Forum Details On New Yahoo Paid Listings System

(My opinion’s are based only upon reading this forum posting, as I have not come across any other publications discussing it as of yet.)

Essentially what Y!SMS is suggesting is that they become a “clone of Google Adwords but with better functionality” because that’s what we need, an identical advertising system to turn to when Adwords isn’t producing for us……

The main ‘cloning’ change involves bidding. Whereas now advertisers can position their sites in listings regardless of their CTR, with the new system, positioning will be based on an algorithm similar to that of Google’s. So, advertisers will not be able to view competitor’s bids, and thus will not be able to as accurately secure their exact desired position. Adwords is not perfect, just as Y!SMS is not perfect. Yes update the interface, yes correct the time issues, yes improve the reporting, yes allow for ad copy testing, but replacing the foundation of it’s PPC bidding structure before allowing it’s enhancement with these other changes? Dicey. Going after the big dog by conforming to it’s own game plan doesn’t sound like a winner to me.

But this is just one girl and her pal’s opinion.

One comment

  1. automatic facebook account creator February 21, 2012 at 8:56 am

    I believe everything posted was actually very logical. But, think on this, suppose you composed a catchier title? I mean, I don’t want to tell you how to run your website, but what if you added a title that makes people desire more? I mean New Yahoo Paid Listings System: Yea & Nay | Nic n Cher is a little vanilla. You could peek at Yahoo’s front page and note how they create article titles to get viewers to open the links. You might add a related video or a pic or two to get people interested about what you’ve written. Just my opinion, it could bring your blog a little bit more interesting.

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