Pay Per Click Pioneer Launches New Pay Per Acquistion Search Engine!
Can it possibly be true? I may only have to pay for advertising if it converts? There must be a catch, I mean besides the whole ‘not available in the UK’ trend, (I have logged a ticket asking whether I can geo-target the UK or not – will keep you posted).
Bill Gross, entreprenuer since birth and arguably the pioneer of pay per click advertising, has introduced ‘Fixed-Cost-Per-Action’ at Snap.com
MercuryNews.com has published an informative synopsis of the pros and cons, quoting search big wigs, Chris Sherman of SearchEngineWatch.com, and Charlene Li an analyst and blogger with Forrester Research.
Hey, it sounds good to me, but then again, I also thought it would be a good idea to run down Ben Lomond last weekend….the next thing you know run turns into roll….and you get the picture.