Search Ad Prices Up 11% In April 2005
I am not surprised as I have been neglecting NicNCher the past couple of weeks because I have been spending too much time and too much money on my PPC campaigns! However, according to the latest Keyword Price Index from Fathom Online, my work has been paying off. Basically, the average price for search ads has risen considerably for the second month in a row. The mortgage category has jumped the most from $5.39 up 20% to $6.49. Although I would like to hope this isn’t the trend for the rest of the year, I am afraid like other marketers in the finance industry I may be disappointed……….
Danny Sullivan has posted a brief rundown for each search category.