What Every Good Marketer Knows?
The New York Times has written a piece on marketing and quoted a very informed Seth Godin……….although he is the first to admit he doesn’t know it all, this time I think he is pretty close. My favorite points are as follows:
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
You’re not in charge. And your prospects don’t care about you.
Living and breathing an authentic story is the best way to survive in an conversation-rich world.
People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
Here’s a Nic ‘N’ Cher special: “You have to spend money to make money”.
All, Marketing words to live by……