No there is nothing wrong with some healthy competition and by the sounds of it, the majority of search engine marketers would agree. What is especially appealing about Overture introducing a sign up contextual ad program is their history of focusing on getting better results for the advertiser rather than just the user. Ideally, as in many aspects in SEM, Overture and Google could go head to head, resulting in better targeted contextual ads and therefore better results for all users.

Nic ‘N’ Cher think that if Yahoo! only do one thing differently, it should be to give more control to the advertiser! Yahoo! 1, Google 0.

Kevin Newcomb of ClickZ News writes more….

Marketers React to Yahoo! AdSense Alternative

• Sorry we havent written anything realted to this yet.