Y!SM Canada is More French than the Country Itself!
Hey, if the Government of Canada Site can give us the English or French option, surely Yahoo Search Marketing can do the same. As a Canadian wanting to market online in Canada, I find it very hard to believe that Y!SM knows very much about my target audience. According to the 2001 Canadian Census, although there was an increase in bilingualism nationally, it still only represented 17.7% of the population. So why is the first language option on Y!SM French, and why is there not an English option until you click onto a second page? Let me tell you, the only reason I knew what I clicked on was because I entered the linked text into Google Translate!
In the words of Ben Elderman “I didn’t pick Yahoo!. Yahoo! picked me.”