Navigation in a Quality Score World
So you’re not exactly subscribing to the old ‘Ignore the Score’ philosophy, but you don’t have time to trudge through all Google Guidelines, blogs on Quality Score, podcasts, newsletters, and the like. Your one problem remains… you’ve been Google Slapped and now you need to get out your knuckle dusters…. I can help.
How do you defend against a sucker punch? I covered five important elements to your Adwords strategy on NicnCher in May. Now, already JULY! I am going to elaborate on one: Developing Easy Navigation.
Calls to action can be anything from ‘Submit Form’, ‘Add to Shopping Cart’, or ‘Get Your Free Gift’, whatever the case, make it big and beautiful, large and in charge, you get the picture. Remember, it’s your ultimate goal, it needs to be seen. You can also include mini calls to action throughout your content on the page as well. Don’t over to it though, one or two will do the trick.
Please also keep in mind that Google does have some pretty clear restrictions you should not ignore. Basically, no pop ups or pop unders and no altering browser functionality without permission.
For an even more in depth explanation on Landing Page Navigation, check out this article on www.HybridSem.com… Yeah I wrote it, but the world does revolve around me. So….
Also if you feel there are other points I should have addressed regarding Landing Page Navigation, please let me know. I have been wrong once or twice before….