If anyone knows me at all, they will never agree to go shopping with me. Yep, I admit it, I am a nightmare in the shops! Most would say it is due to my indecisiveness, but could it be because I am not being sold to? (That’s right, it’s never my fault!)
In my quest to improve my [...]

So you’re not exactly subscribing to the old ‘Ignore the Score’ philosophy, but you don’t have time to trudge through all Google Guidelines, blogs on Quality Score, podcasts, newsletters, and the like. Your one problem remains… you’ve been Google Slapped and now you need to get out your knuckle dusters…. I can help.
How do you [...]

So what happens when the big dog, who is footing the adwords bill, is all “Beat the quality in Google…the ads…uh…. I want to show up for that keyword!” and your head, which is backed up by SES NY speakers is saying “Ignore the Score!”…..
Hmmm, a real conundrum. My solution, is a list of course!
This [...]