1. Check out the Competition - Research

Run through a handful of searches you want to appear for and then look at your competitions landing pages for these terms.
When looking at these pages be the buyer, are any of them doing it for you. This is your benchmark, your page needs to do a better [...]

So you’re not exactly subscribing to the old ‘Ignore the Score’ philosophy, but you don’t have time to trudge through all Google Guidelines, blogs on Quality Score, podcasts, newsletters, and the like. Your one problem remains… you’ve been Google Slapped and now you need to get out your knuckle dusters…. I can help.
How do you [...]

So what happens when the big dog, who is footing the adwords bill, is all “Beat the quality in Google…the ads…uh…. I want to show up for that keyword!” and your head, which is backed up by SES NY speakers is saying “Ignore the Score!”…..
Hmmm, a real conundrum. My solution, is a list of course!
This [...]